Children’s Multivitamin Ingredient Review

Currently products endorsed by cartoon characters dominate children’s multivitamin offerings. They are typically in the form of hard chewable tablets (abrasive to young teeth) or sticky gelatin animal chewies, which to a young child signals that candy is healthy. In addition, most contain artificial colors and flavors. Dr. Sears Family Approved takes healthier-for-you products that parents can trust and children will love to a new level with “Little Champions”. Little Champions is the first and only pediatrician-designed children’s multivitamin to utilize “Natural Fruit-Based Soft Chew Technology” without use of artificial colors or flavors. Each non-abrasive, non-gelatin soft chew is bursting with natural tart fruit flavor that appeals to every child and enriched with the right balance of essential vitamins and minerals a growing child needs at levels as set forth by the Institute of Medicine. When it comes to their child’s health, who will a parent trust more – a cartoon character or America’s Family of Pediatricians?